ecommerce-store-prospectinglisted

# Ecommerce Store Prospecting Selling to online stores has an advantage most segments don't: nearly everything you need to qualify a merchant is publicly visible on their own website. The platform, the apps, the catalogue size, the shipping regions, the payment methods and the review volume are all readable without a database. The difficulty is the opposite of most B2B: there are hundreds of thousands of stores, most are too small to buy anything, and the owner's email is rarely published. ## Detecting the platform Each platform leaves a signature in the page. ```bash # Shopify curl -s https://store.com | grep -ioE 'cdn\.shopify\.com|Shopify\.theme|shopify-features' # WooCommerce curl -s https://store.com | grep -ioE 'woocommerce|wp-content/plugins/woocommerce' # BigCommerce, Magento, Squarespace, Wix, Webflow, Ecwid curl -s https://store.com | grep -ioE 'bigcommerce|Magento|static1\.squarespace|wix\.com|webflow|ecwid' # Headless or custom builds show none of these — check for a commerce API instead curl -sI https://store.com | grep -iE '^(x-shopify|server|x-powered-by)' ``` Platform matters because it defines the integration surface, the buying behaviour and often the budget. Shopify merchants buy apps readily and at low friction. Custom-build merchants have engineers and different problems entirely. ## Qualifying by size Most stores can't afford a B2B contract. Size filtering is the difference between a workable list and a very large useless one, and none of the