food-drink-producer-leadslisted
Install: claude install-skill manypicom/lead-gen-playbooks
# Food and Drink Producer Lead Generation
Food and drink is heavily regulated and heavily documented. Every producer appears on a food safety register, most hold a certification with a published audit grade, and anything alcoholic carries a production licence.
The vertical spans a kitchen-table maker with no budget and a regional manufacturer with a proper operations team. The certification level is the fastest way to tell them apart.
## Who actually buys
| Type | Who decides |
|---|---|
| Artisan maker (1-5 people) | The founder. Very small budget |
| Small producer (5-30) | Founder or operations manager. Main target |
| Regional manufacturer (30-200) | Operations or technical director. Best target |
| Contract manufacturer | Commercial or technical director |
| Large FMCG | Category and procurement teams, long cycle |
| Brewery / distillery | Founder, or head of production at scale |
**Retail listings are the clearest commercial signal.** A producer stocked by a national retailer has passed a supplier audit, has volume commitments and has a genuine operations function. One selling only at markets and through its own site does not.
**Certification grade is the size filter.** A published food safety certification with a high audit grade means the producer supplies customers who demand it, which means retail or foodservice at scale.
## Where these leads live
| Source | What it gives you | Quality |
|---|---|---|
| Food safety and hygiene registers | Every registered pr