executive-productlisted

# Executive Product Use this skill for product strategy, roadmap prioritization, customer discovery, product-market fit, platform-versus-feature investment, make/buy decisions and high-level product trade-offs. The core question is **which customer problem is worth solving now, why, and what evidence should earn the next investment?** ## Problem before solution Establish: - target user/customer; - job/problem and current workaround; - frequency/severity/urgency; - evidence from behavior, usage, support, sales or research; - business outcome tied to solving it; - constraints/dependencies; - riskiest assumption in the proposed solution. A feature request is evidence of a request, not automatic evidence of the underlying problem or priority. ## Product-market fit signals Use multiple signals rather than one vanity metric. Depending on the business, useful evidence includes: - cohort retention that stabilizes rather than decays toward zero; - repeat purchase / renewal; - expansion or NRR; - organic/referral pull; - strong willingness-to-pay / low sales friction among best-fit customers; - meaningful “very disappointed without it” survey results; - high-frequency usage for products where frequency is expected; - customer behavior that persists after incentives end. The often-cited Sean Ellis `40% very disappointed` threshold can be a useful reference for some products, not a universal PMF certificate. Segment quality and retention behavior matter. ## Prioritization Use