marketing-and-growthlisted

# Marketing and Growth Engineering Marketing work should be driven by **business truth + customer evidence + current channel data + measurement**, not by a pile of clever prompts. Use deep references **JIT**, not all at once: - broad/substantial marketing strategy, research, positioning, copy, email, content systems -> `references/marketing-operating-system.md`; - SEO/search/growth-loop work -> `references/seo-growth-loop.md`; - product/feature launches, launch research, video/content production, repurposing -> `references/launch-content-system.md`. The first reference distills the useful procedures behind the bookmarked “500 prompts / replace an agency” article into reusable capabilities and workflow chains instead of preserving hundreds of prompts verbatim. The other two distill the Grok SEO/Helena and Okara/Motion/faceless-video bookmark clusters respectively. Load only the reference(s) that actually apply to the current task. ## Core principles 1. **Context before copy.** Inspect the offer, audience, proof, objections, brand voice, goal, and available evidence before generating campaign assets. 2. **Clarity over buzzwords.** Communicate a specific truthful value proposition. Avoid generic “revolutionary/seamless/next-generation” filler. 3. **Research before positioning.** Use customer language, category/competitor evidence, existing analytics, search data, support/review material, and project truth where available. 4. **Procedures over magic prompts.** Reusable kno