paid-social-primary-text-ad-creativelisted

# Paid Social Primary Text Shared quality bar: `../references/output-standard.md`. All numbers cited here live in `../references/thresholds.md`. One angle per run. A batch mixing angles produces copy nobody can read a result from later. ## Use this skill when Feed copy is needed for Meta or LinkedIn on one named angle: primary text, headline and link description, as a set of testable variants. Also use it when existing feed copy buries its point below the truncation line. The angle must already be chosen; this skill writes it, it does not pick between angles. Not for Google search assets tied to keywords, which is search-headline-set-ad-creative. Not for the spoken and on-screen opening of a video, which is video-hook-lines-ad-creative. Not for taking one proven angle and splitting it across cold, warm and retargeting audiences, which is funnel-stage-variants-ad-creative. ## Required input - The angle, written as one sentence naming the argument for acting, per the denominator table in `thresholds.md`. - Platform and placement family: Meta feed, Meta reels, LinkedIn feed. - Audience: who they are and what they already know about the advertiser. - The offer and the call to action, exactly as the destination states them. - Every claim the advertiser wants used, each with its source. - Number of variants required, and the named control they run against. ## Analysis workflow 1. Restate the angle in one sentence and get it confirmed. If the supplied angle names a forma