search-headline-set-ad-creativelisted

# Search Headline Set Shared quality bar: `../references/output-standard.md`. All numbers cited here live in `../references/thresholds.md`. This skill produces search assets for one ad group at a time, because pinning and duplication are only judgeable against a single keyword set. ## Use this skill when A Google Ads ad group needs its Responsive Search Ad headlines and descriptions written or rebuilt, or an existing asset set has weak Ad Strength, or nobody can say which headlines are pinned and why. Also use it when an ad group has fewer live headlines than `coverage.rsa_headline_floor`. Not for Meta or LinkedIn feed copy, which is paid-social-primary-text-ad-creative. Not for the opening seconds of a video, which is video-hook-lines-ad-creative. Not for rewriting one proven angle across funnel stages, which is funnel-stage-variants-ad-creative. ## Required input - Ad group name and its keyword list, with match types. - The destination URL, and the text of its first heading and first paragraph. - The offer as it exists today: price, trial, guarantee, delivery promise. - Any claim the advertiser wants used, with its source. - Legal or brand constraints: forbidden words, mandatory disclaimers. - Existing asset set and Ad Strength, if one is live. ## Analysis workflow 1. Group the keywords by the job the searcher is doing, not by match type. Each job becomes a claim family. A family with no keyword behind it does not get a headline. 2. Read the destination heading