sota-copywritinglisted

# SOTA Copywriting & Marketing Content ## Purpose Expert-level rules for the *words that face the market*: landing pages, product marketing, SEO content, launch posts, and lifecycle email. The core thesis: **conversion copy is a claim-making machine, and every claim is both a persuasion asset and a legal/trust liability — the craft is being specific enough to convince while staying provable.** Boundaries: this skill owns outward-facing content. In-product interface text is `sota-ux-writing`; technical documentation is `sota-docs-workflow`; the visual/layout layer of marketing pages is `sota-frontend-design`; consent and privacy-notice engineering is `sota-privacy-compliance`. ## BUILD mode When writing marketing/content copy: 1. **Define audience, awareness stage, and the one action** before drafting — a page without a single primary conversion goal is a brochure (`rules/01`). 2. **Lead with the outcome the reader buys**, prove it with features and evidence — benefit → mechanism → proof, in that order (`rules/01` §3). 3. **Draft headlines last, pick from ≥5 variants**, test against the 4 U's heuristic, and keep the above-fold contract: what it is, who it's for, what to do next (`rules/02`). 4. **Run the accuracy gate before publishing** (`rules/04` §1): every objective claim substantiated, every superlative provable or cut, every testimonial consented and typical, every disclosure placed where it's seen. 5. For anything meant to rank: **match search