funnel-strategylisted

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).
matteotitta/claude-code-marketing-quickstart · ★ 4 · Data & Documents · score 69

Install: claude install-skill matteotitta/claude-code-marketing-quickstart

# funnel-strategy — research skill Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: `marketing/funnel/funnel-strategy.md`. ## When to use - Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes - When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing) - Quarterly refresh if win/loss data suggests stages are misaligned with reality ## When NOT to use - For lead scoring logic per account — use `/lead-scoring` after this is locked - For lifecycle email campaign design — use `/lifecycle-marketing` after this is locked - If you already have a documented funnel that the team trusts — skip this; it's already done ## Inputs - **Recommended:** `marketing/icp/ICP.md` (the champion + economic buyer help identify stage transitions) - **Recommended:** `marketing/positioning/positioning.md` (status-quo alternatives often map to closed-lost re-entry signals) - Your company website URL (Exa fetches + reads it) ## What it produces `marketing/funnel/funnel-strategy.md` with these sections: - **GTM motion classification** — PLG / SLG / Hybrid, with evidence from website + ICP signals - **Pre-close stages** — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won) - **Post-close stages** — Onboarding → Activa