icp-researchlisted

# icp-research — Stage 1 + 2 research skill The article's Example 1 Day 5 skill. Reads your website + win-loss patterns (if available) + competitor outputs (if locked) and writes a structured ICP to `marketing/icp/ICP.md`. This file is canonical from creation — every downstream skill reads it. --- ## When to use - Day 5 of Example 1: after competitor research + win-loss data exist, build the ICP synthesis - Quarterly refresh of ICP (markets shift) - New segment exploration ("we're adding a healthcare vertical — re-run ICP for that segment") - After major win-loss shift (5+ recent losses in a segment → re-run ICP) ## When NOT to use - For behavioural simulation of an ICP buyer (use `/icp-behavioural` — not in V2 quickstart) - For interview prep against a single account (use `/customer-interviews` — not in V2 quickstart) - For competitor research (use `/competitor-research`) - For positioning strategy (use `/positioning` after ICP locks) ## How it works 1. Inputs: your website URL (required). Optional: list of representative customer URLs, win-loss patterns from prior cycle, competitor aggregate. 2. Reads (Exa MCP for fresh data): website case studies, customer pages, testimonials, blog posts, About / Solutions pages. 3. Optionally reads: `marketing/competitors/aggregate.md` (if locked) to inform "anti-ICP" framing; recent win-loss data from `marketing/icp/win-loss.md` (if `/win-loss-analysis` has run). 4. Produces a structured ICP with these sections (matches the Pulse