positioninglisted

# positioning — Stage 2 synthesis skill (PMM spine) Reads the canonical ICP + the canonical competitor aggregate and produces the positioning strategy. This is the foundational PMM spine artifact — every other strategy + execution skill reads from positioning. --- ## When to use - After ICP + competitor aggregate are both locked - Quarterly refresh - After major competitive shift (new entrant, repositioning move) that invalidates current anchor - After major ICP shift that changes who you're positioning for ## When NOT to use - For messaging libraries or taglines (use `/product-messaging` after positioning locks) - For battlecards (use `/sales-enablement`) - For landing-page copy (use `/landing-page-copy` after messaging locks) ## How it works 1. Inputs: none required (skill reads canonical files automatically) 2. Reads: `marketing/icp/ICP.md` (champion JTBD + pain points + decision criteria), `marketing/competitors/aggregate.md` (threat matrix + where category doesn't compete), optionally `marketing/brand/brand-voice.md` (applies voice rules to the positioning statement) 3. Produces a positioning doc with these sections (matches the PulseAnalytics example at `marketing/positioning/positioning.md`): - **Anchor** — what category your product anchors to (or creates) - **Target customer** — pointer to ICP.md - **Status-quo alternatives** — what the customer does today + why each falls short - **Key differentiators** — what makes you different + why it matters