tov-guidelineslisted

# tov-guidelines — Stage 1 + 2 research skill (PMM spine) Analyzes existing content (your website, blog, recent LinkedIn posts, sales-call transcripts) and produces voice rules that downstream content skills apply. --- ## When to use - When onboarding a new content writer / contractor — they need codified voice rules to write in your voice - When LinkedIn or blog output stops sounding like the founder / brand - Quarterly refresh ## When NOT to use - For visual brand identity (use `/brand-kit` — voice + visual are separate but both live in `marketing/brand/`) - For one-off content checks against existing rules (write a custom gate skill that reads `brand-voice.md`) - For positioning or messaging (use `/positioning` or `/product-messaging`) ## How it works 1. Inputs: source content (one or more of: website URL, blog URL, LinkedIn handle, sales-call transcripts, founder writing samples). 2. Reads (Exa MCP for fresh data): the source content. Patterns extracted include: vocabulary preferences, sentence-length defaults, headline conventions, em-dash usage, list-vs-prose preference, contraction frequency, persona pronouns, signature opening / closing patterns. 3. Produces a two-phase output: - **Phase 1 — Voice analysis** (extracted patterns from source material with frequency scores): "uses em-dash with spaces 87% of the time across 30 LinkedIn posts; sentence case headings 100% of the time; banned-word violations 0 in last 10 posts" - **Phase 2 — Voice guidelines**