ad-buyer-group-mapperlisted

Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually reaches them, sequenced by buying stage. Use whenever the user mentions a buying committee or buying group, decision makers, influencers or blockers, who signs off, targeting the economic buyer or a champion, per-role ad messaging, or whether one broad message beats per-role targeting - even if they never say 'buying committee'. Covers B2B committees and multi-decider household purchases. Do NOT use to size or build the audiences themselves - use mbfinotti/advertising-skills@ad-audience-targeting instead.
mbfinotti/advertising-skills · ★ 0 · AI & Automation · score 73

Install: claude install-skill mbfinotti/advertising-skills

# Buyer Group Mapper Given a deal size, industry, and offer, identify the roles likely to sit on the buying committee, then pair each role with a messaging angle and the targeting proxy that actually reaches it on an ad platform. The output is a segment-level role map for campaign planning - role patterns for a market segment, not a named-contact map of one live deal, which is a different artifact with a stricter evidence standard. Buying committees are B2B-native. The underlying model partially transfers to multi-decider consumer purchases (households) - see that section for what carries over and what does not. This skill produces the role map. Turning it into sized, budgeted, sequenced audiences is mbfinotti/advertising-skills@ad-audience-targeting. Writing the ads themselves is mbfinotti/advertising-skills@ad-copy-variants. ## Clarifying questions Ask once, briefly, before mapping; skip anything already answered. 1. What is the offer - and is this B2B, or a multi-decider consumer purchase? 2. What is the deal size / ACV band? (Drives committee size and whether per-role creative is affordable.) 3. What industry, and what buyer company size - SMB, mid-market, enterprise? 4. How large is the addressable market - hundreds of named accounts or tens of thousands? 5. What evidence about past buyers exists: closed-won/lost data, buyer interviews or call notes, review mining, account-level intent data? 6. Which platforms will run this, and at what monthly budget? 7. Is the pu