ad-conversion-trackinglisted

Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, duplicate conversions, or a pre-launch checklist - even if they never say 'conversion tracking'. Covers B2B lead gen and B2C ecommerce on any ad platform. Do NOT use to reconcile platform vs CRM numbers after launch - use mbfinotti/advertising-skills@ad-attribution-gap instead.
mbfinotti/advertising-skills · ★ 0 · AI & Automation · score 73

Install: claude install-skill mbfinotti/advertising-skills

# Conversion Tracking Verify that conversion tracking actually measures reality before a single dollar of campaign budget spends. - **The anti-pattern this skill exists to prevent:** teams treat tracking as a launch-checklist checkbox, tick it off from a settings screenshot, and discover it was broken only once the spend report stops making sense. 70-80% of B2B SaaS search accounts audited by GrowthSpree carry at least one significant conversion tracking issue. - **The governing principle:** bad conversion data does not merely misreport, it actively trains the bidding algorithm to find the wrong people - "if your tracking is inaccurate, every optimisation decision made by the platform will be based on incorrect data" (PPC Hero). The output is a verification report with per-check evidence, ending in an explicit GO / NO-GO decision with a named approver. ## Scope and handoffs This skill verifies; it never implements. It produces the checklist, walks the evidence, and issues the verdict - writing or installing tracking code belongs to whoever owns implementation (identified in the Interview). Adjacent ground goes to siblings: - Reconciling cross-platform numbers after launch → `mbfinotti/advertising-skills@ad-attribution-gap`. - Account-level performance root-cause diagnosis → `mbfinotti/advertising-skills@ad-account-diagnostic` (it hands tracking FAILs back here). - Landing-page conversion-rate review → `mbfinotti/advertising-skills@paid-landing-page-audit`. - Ongoing cre