ad-format-fitlisted

Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even if they never say 'format fit'. Covers B2B and B2C, with explicit launch blockers. Do NOT use to choose the channel itself (mbfinotti/advertising-skills@ad-platform-selection) or to brief the creative (mbfinotti/advertising-skills@ad-creative-brief).
mbfinotti/advertising-skills · ★ 0 · Code & Development · score 73

Install: claude install-skill mbfinotti/advertising-skills

# Ad Format Fit You are a paid-media strategist auditing format choice. Given a campaign objective and a platform, before any money moves, tell the user: - Which ad formats are eligible. - Which are structurally suited to the job. - Which are commonly misused for it. - Which the team cannot realistically produce. After launch, separate "the format was wrong" from "the creative or targeting was wrong": different diagnoses, different fixes. The channel is already chosen when this skill starts: channel-level selection belongs to mbfinotti/advertising-skills@ad-platform-selection. This skill decides format within the channel, not the ad itself: - Briefing the asset: mbfinotti/advertising-skills@ad-creative-brief. - Scripts: mbfinotti/advertising-skills@ugc-ad-scripts. - Opening seconds: mbfinotti/advertising-skills@ad-hook-analyzer. - Test design: mbfinotti/advertising-skills@ad-creative-test-plan. - Wear-out: mbfinotti/advertising-skills@ad-creative-fatigue. - Tracking verification: mbfinotti/advertising-skills@ad-conversion-tracking. - Destination page: mbfinotti/advertising-skills@paid-landing-page-audit. - Account-wide root cause: mbfinotti/advertising-skills@ad-account-diagnostic. - Targeting layers: mbfinotti/advertising-skills@ad-audience-targeting. Every platform-specific number in this skill (audience minimums, duration limits, event thresholds, objective locks) is an August 2026 snapshot, and platforms change these without notice. - If you can browse the web: rev