affiliate-performance-dashboardlisted

# Affiliate Performance Dashboard Define what an affiliate program dashboard measures and how it is laid out, then deliver a dashboard specification document. The spec - not a built dashboard - is the artifact: whoever owns the BI tooling implements it from the spec. No canonical affiliate-dashboard framework exists, and metric definitions are not standardized: no standards body enforces them, IAB and the PMA publish guidance only. Say this plainly to the user; never present a branded framework that does not exist. The method borrows four established things and nothing else: - **Incrementality measurement**, via holdout and geo-lift testing, resting on explicit definitions of incrementality, baseline conversions, and model validation. - **Attributed ROAS vs attributed ROI split**, where ROAS divides attributed revenue by media cost and ROI divides it by media cost plus COGS. - **Sourced vs influenced separation rule**. - **Tiered metric hierarchy plus good-metric criteria**, from Croll & Yoskovitz's _Lean Analytics_: a metric must be comparative, a ratio or rate, understandable, and behavior-changing. The platform glossary behind the first two definitions is named in [references/metric-definitions.md](references/metric-definitions.md), not here; the definitions are the skill's operative ones regardless of which platform the program runs on. ## Ground Rules - Report validated/approved commission and net revenue, never gross - gross is the bigger number and the most-name