affiliate-recruitment-outreachlisted

Draft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence with a breakup touch, channel mix, and outreach tracking. Covers B2B SaaS and B2C ecommerce/DTC programs. Use whenever the user mentions recruiting affiliates, affiliate sourcing, or pitching content and review sites, coupon and cashback partners, newsletter operators, communities, podcasters, or agencies to join a program, even if they never say recruitment. Do NOT use for pitching one individually vetted creator - use mbfinotti/partnerships-skills@influencer-outreach instead.
mbfinotti/partnerships-skills · ★ 1 · Web & Frontend · score 75

Install: claude install-skill mbfinotti/partnerships-skills

# Affiliate Recruitment Outreach Draft the copy and sequence plan an affiliate program manager uses to actively recruit new affiliates. This skill owns active outreach only. Affiliate recruitment has no canonical named industry framework. The only affiliate-native vocabulary with broad adoption is the active/passive recruitment split, coined by practitioner Geno Prussakov: - _Passive_ recruitment makes the program findable. - _Active_ recruitment reaches out to identified prospects. Vendor and course models circulating in this space (five-P flywheels, "perfect partner" lists, 20-60-20 splits) are individual commercial programs, not industry standards. Never present one as a standard. ## Interview Ask before drafting anything. One question per message; offer multiple-choice answers when possible. Skip any question the user already answered. - Is the program B2B SaaS or B2C ecommerce/DTC? (Or both - then segment everything downstream.) - What makes the product worth promoting - the value prop an affiliate's audience would actually care about? - What is the already-decided commission, exactly: rate/model, cookie or attribution window, payout terms? This skill communicates the commission; it never designs or adjusts it. - Which affiliate categories does this list target? (Content/review/comparison sites, coupon/cashback/loyalty, newsletter operators, communities, YouTube/podcast, consultants/agencies/integration partners, existing customers, competitors' current affiliates