cold-email-deliverabilitylisted
Install: claude install-skill mbfinotti/sales-skills
# Email Deliverability Review
Review a cold email draft and the setup that sends it - authentication, domain architecture, reputation signals, body structure, legal compliance; return a placement-risk report ordered by what actually decides inbox placement.
Label every claim's provenance:
- **provider-verified** - mailbox-provider or standards-body documentation.
- **vendor** - tool-vendor marketing, no independent methodology.
- **contested** - credible sources disagree.
- **practitioner** - expert consensus, uncontrolled.
Never present a vendor number as a law. Where evidence does not exist, say so.
## The placement hierarchy
Encode this order in every review. It is what most advice in this space gets backwards. Effort below is setup and monitoring time and reversibility, never a price.
- value (placement bought): authentication > reputation and complaint control > content structure > word choice
- effort (setup, monitoring, reversibility): reputation and complaint control > authentication == content structure > word choice
- efficiency (do first): authentication > content structure > reputation and complaint control > word choice
Authentication and content structure tie on effort because each is a single one-time hour and each is fully reversible. They differ only in who executes them - DNS access versus the draft's author; this is a re-ranking condition, not an effort difference.
1. **Authentication is a hard gate.** An hour of DNS work, and nothing downstream wo