crm-data-governancelisted
Install: claude install-skill mbfinotti/revops-skills
# CRM Data Governance
Build and run field-level governance for a CRM. The deliverable is a living rulebook plus a meeting rhythm - "governance dies from lack of a meeting, not lack of a document" (ORM Tech) - built from:
- A governed-field catalog with one named owner per field.
- A per-field system-of-record map with write-precedence and conflict rules.
- Refresh and staleness SLAs.
- An enforcement plan ranked by value per unit of effort.
- A field request-approval-deprecation lifecycle.
- The recurring cadence that keeps all of it alive.
## Ground Rules
- Govern revenue-critical fields, not every field - this is the first scoping decision. A CRM carries hundreds of fields; governing all of them is impossible and counterproductive (practitioner consensus). Start from the sourced field lists in [references/field-ownership-and-dictionary.md](references/field-ownership-and-dictionary.md) and expand only through intake.
- One named human owner per field - "Not a team. A person." (RevBlack). Assign each field to the function that consumes it, not the one that populates it.
- Designate the system of record per field, never per system or object. Every other copy is explicitly derived. Blank never overwrites populated, whatever the timestamps say.
- Reps are never the enforcement mechanism of last resort. "Sales reps cannot be responsible for data entry... their compensation, goals, and psychological incentives all push them toward selling, not data stewardship" (Jared Barol).