influencer-campaign-brieflisted
Install: claude install-skill mbfinotti/partnerships-skills
# Influencer Campaign Brief
Draft the creative brief a brand hands to one already-signed creator for one specific campaign: deliverables, key messages, guardrails, disclosure, timeline, review rounds.
Creator briefing has no named, cross-vendor-adopted framework. Published guidance is a scatter of single-vendor formulations, none adopted beyond its own publisher:
- one publisher's nine-section list
- another's five-questions framing
- a third's do/don't blocks
The one structural idea corroborated across four unrelated publishers is separating non-negotiables from preferences, so this skill is built around it. Provenance labels below mark where a claim comes from:
- **corroborated**: three or more independent publishers
- **single-vendor**: one company's published formulation
- **survey**: one vendor-run survey with disclosed methodology
- **inference**: a reasoned default, not a published formulation
Never present any formulation here as an industry standard.
## Interview
Ask before drafting. One question per message; offer multiple-choice answers when possible; skip anything the user already answered.
- B2B creator program or B2C brand collab? (Drives deliverable types, approval chain, proof style.)
- Campaign goal in one sentence, with the metric? (Awareness / consideration / conversion - this also sets the freedom level.)
- Who is the signed creator, and on which platform or channel type? (Short-form video, professional network, newsletter, podcast...)
- Which del