influencer-discovery-brieflisted

# Influencer Discovery Brief Define the sourcing criteria and produce the discovery brief a partnership manager uses to shortlist candidate creators - who qualifies, by what weighted criteria, and with what evidence. The "3 Rs" (Reach, Relevance, Resonance) is a genuinely recurring industry convention for judging influence, but research could not trace it to a canonical originator - treat it as a floating mnemonic, not a citable method. A "4 Rs" variant adding "Reference" is one influencer-analytics vendor's framework, not an industry standard. This skill therefore works from explicit weighted criteria the manager approves, never from a named model presented as authoritative. ## Interview Ask before sourcing anything. One question per message; offer multiple-choice answers when possible. Skip any question the user already answered. - Is this a B2C brand campaign or a B2B creator/thought-leader program? (Or both - then weight criteria separately per track.) - What is the brand/product, and what is the value prop a creator's _audience_ would actually care about? - What is the campaign objective: awareness, conversion, content-for-paid, or trust-building? The objective changes the criteria weights, so answer before any scoring. - Who is the target _customer_ - demographics, role, buying context? (Not the target creator; the creator is a channel to this person.) - Which platform(s) does the campaign run on? - Which geographies/markets actually convert for this product? (Audi