partner-channel-conflictlisted

# Partner Channel Conflict Rules Write the rules that decide who owns a contested deal when direct sales and channel partners, or two partners, claim the same account, and the governance that enforces them. The deliverable is a rules-of-engagement (RoE) artifact plus its adjudication machinery: - Structural boundaries. - A registration-based claim policy. - An escalation ladder with a named adjudicator. - A compensation-neutrality decision. - A governance cadence. Diagnosis anchors on two frameworks: the vertical / horizontal / multichannel conflict typology (Stern & El-Ansary, _Marketing Channels_, 1977; current edition Palmatier, Sivadas, Stern & El-Ansary, _Marketing Channel Strategy: An Omni-Channel Approach_, 9th ed., 2019), and the latent → perceived → felt → manifest stage progression. Resolution gets harder at each later stage, which is the whole argument for writing rules before the first manifest dispute. Forrester's _Mitigating Channel Conflict: Rules Of Engagement_ is the on-point analyst artifact for the deliverable's shape. Boundaries, said out loud: - `mbfinotti/partnerships-skills@partner-ecosystem` detects and measures conflict zones (account overlap, coverage gaps) and hands off here. This skill starts where detection stops. - `mbfinotti/partnerships-skills@co-selling-strategy` owns how direct and partners collaborate on shared deals. Deal registration appears here only as a conflict-prevention and claim-adjudication instrument: the protection window,