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partner-ecosystem-expansionlisted

Decide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks which partner type to launch next, even if they never say expansion. Category-level sequencing only. Do NOT use for ranking named candidate companies - use mbfinotti/partnerships-skills@alliance-prioritization instead.
mbfinotti/partnerships-skills · ★ 1 · AI & Automation · score 75
Install: claude install-skill mbfinotti/partnerships-skills
# Partner Ecosystem Expansion Plan which categories of partner to add next and in what order, as a staged roadmap with gates. Be honest about the evidence before anything else: - No peer-reviewed optimal partner-category sequence exists. - Most published "frameworks" for this decision are borrowed strategy grids force-fit onto channels. - Nearly every quoted benchmark comes from a vendor or consultant that profits when the number looks good. What the evidence genuinely supports: - **Adner's minimum viable ecosystem (MVE) + staged expansion + value blueprint** (_The Wide Lens_; _Winning the Right Game_) - the one framework designed for exactly this problem: prove the smallest partner configuration that evidences joint value, then add categories in a deliberate order, gated on evidence. - **The alliance-portfolio-diversity inverted-U** (Jiang, Tao & Santoro 2010, _SMJ_; Lee et al. 2017 meta-analysis) - the field's only independent evidence: partner-type diversity helps firm performance up to a point, then coordination and governance costs dominate. It argues for restraint and sequencing; it prescribes no order. - **Operational coverage/capacity math and stage-gate pilots** - unbranded, but the actual working method: gate every category on capacity, not enthusiasm. McBain/Canalys' channel trifurcation supplies the category taxonomy (never a sequence), and Moore's whole product / bowling alley partially transfers. Name and reject the force-fits when a user brings one: Ansof