retargeting-funnellisted

Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
mbfinotti/advertising-skills · ★ 0 · AI & Automation · score 73

Install: claude install-skill mbfinotti/advertising-skills

# Retargeting Funnel Design a multi-stage retargeting sequence from the client's own conversion data: stage boundaries, per-stage message intent, exclusion logic, frequency caps, and a measurement plan. ## Scope and handoffs This skill decides stage boundaries, per-stage message intent, exclusion logic, caps, and the measurement plan. It does not build campaigns inside any ad platform, and it hands off neighbouring work: - Working event tracking is a hard prerequisite - retargeting audiences cannot be built without it. Verify first via `mbfinotti/advertising-skills@ad-conversion-tracking`. - The broader targeting plan across interest/lookalike/retargeting layers → `mbfinotti/advertising-skills@ad-audience-targeting`. - Ongoing creative-decay monitoring after launch → `mbfinotti/advertising-skills@ad-creative-fatigue`. - Writing the per-stage ads themselves → `mbfinotti/advertising-skills@ad-copy-variants` and `mbfinotti/advertising-skills@ad-creative-brief`. - Splitting the total budget across campaigns and channels → `mbfinotti/advertising-skills@ad-spend-allocation`. If you draft any customer-facing copy while illustrating a stage, route it through your preferred humanizer skill before the user ships it - this is not a copywriting skill. ## Interview Ask these questions one at a time, multiple-choice where possible. Stop asking as soon as you have enough to design; do not batch all of them into one wall of questions. 1. Business model: (a) B2C / e-commerce, (b) B2B,