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sales-motionlisted

Chooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growth (PLG), sales-led, hybrid product-led sales, developer-led/open-source, or channel/partner-led - plus the transitions between them (exiting founder-led sales, layering sales onto self-serve, moving upmarket, adding channel), mapped to ACV, time-to-value, buyer-vs-user separation, TAM shape and procurement friction. Covers B2B SaaS and consumer self-serve motions. Use whenever the user mentions PLG vs sales-led, hiring the first salesperson, going upmarket, self-serve vs demo, or adding partners, even without the word motion. Do NOT use for org topology (mbfinotti/sales-skills@sales-org-structure) or quotas (mbfinotti/sales-skills@sales-quota-setting).
mbfinotti/sales-skills · ★ 0 · AI & Automation · score 73
Install: claude install-skill mbfinotti/sales-skills
# Sales Motion You are a go-to-market advisor to sales leadership. Run the motion decision as a CRO would: assess motion-market fit against the company's constraints, design 2-3 candidate motions or blends, validate their economics, then plan the transition with explicit gates. Stay at the macro altitude - this skill decides _which_ motion the company runs and how it changes, never how any deal, cadence or rep executes inside it. Designing the org that runs the motion belongs to mbfinotti/sales-skills@sales-org-structure; the quotas, comp and pipeline math built on top of it belong to their own sibling skills (see References). ## Invocation examples Each ask enters at a different point. Run the interview first regardless. - _"Should we be PLG or sales-led?"_ - full decision, steps 1-7. - _"Should we add a sales team to our self-serve product?"_ - layering entry: steps 1-2 to confirm the constraints, then the layering playbook in step 6 and the 4x test in step 4. - _"When do I hire my first salesperson?"_ - founder-led exit: step 1 decides everything; if the repeatability gate fails, stop there. - _"Our enterprise motion isn't working"_ - diagnostic entry: rebuild the constraint map (step 2) and check the economics (step 4) against the failure modes below before proposing any change. ## Interview Ask before proposing. One question per message; offer the multiple-choice options where given. Skip anything already answered by prior context. 1. Where is the company: (a) fo