thought-leadership-adslisted

# Thought Leadership Ads Plan a paid campaign that amplifies a named person's own organic posts from that person's profile, under a paid-promotion label naming the sponsoring brand. The advertiser buys distribution for a post it does not own and cannot edit - every planning decision below follows from that constraint. ## Scope and handoffs This skill selects posts, sequences the campaign, designs the audience, sets governance, sizes budget, and defines measurement. It hands off neighbouring work: - Writing or improving the featured person's posts - never done here. This skill only chooses among posts that already exist. - Working conversion tracking is a prerequisite → verify via `mbfinotti/advertising-skills@ad-conversion-tracking`. - The broader layered targeting plan → `mbfinotti/advertising-skills@ad-audience-targeting`. - The downstream retargeting sequence this campaign feeds → `mbfinotti/advertising-skills@retargeting-funnel`. - Ad copy variants and creative briefs → `mbfinotti/advertising-skills@ad-copy-variants`, `mbfinotti/advertising-skills@ad-creative-brief`. - Which channels to run at all → `mbfinotti/advertising-skills@ad-platform-selection`. - Buying-committee role mapping → `mbfinotti/advertising-skills@ad-buyer-group-mapper`. - Total budget split across campaigns → `mbfinotti/advertising-skills@ad-spend-allocation`. - Ongoing decay monitoring after launch → `mbfinotti/advertising-skills@ad-creative-fatigue`. If you draft any illustrative copy while expla