ugc-ad-scriptslisted
Install: claude install-skill mbfinotti/advertising-skills
# UGC Scripts
Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film: hook, body, CTA, 3-5 hook variants per concept, and the delivery notes needed to shoot.
The strategist writes the script; the creator performs it; the editor assembles it - "You're not paying the creator to be the creative strategist" (Savannah Sanchez, The Social Savannah). Roles stay separate; combining them is the most-cited cause of mediocre output.
## Scope
Out of scope - hand off instead of doing it here:
- Video production, casting, sourcing creators, editing, post-production. Hard out.
- Scoring or ranking existing hooks/transcripts → `mbfinotti/advertising-skills@ad-hook-analyzer`.
- Static ad copy A/B variants (headline/body/CTA text for feed and search ads) → `mbfinotti/advertising-skills@ad-copy-variants`.
- Full campaign creative brief (messaging pillars, visual guidelines, brand do/don'ts) → `mbfinotti/advertising-skills@ad-creative-brief`. This skill writes the script itself and only the delivery notes needed to shoot it.
- Deciding when an ad is worn out → `mbfinotti/advertising-skills@ad-creative-fatigue`.
- Designing the test matrix and sample sizes for the variants → `mbfinotti/advertising-skills@ad-creative-test-plan`.
## Interview
Ask one question per message. Offer multiple-choice options where possible. Skip anything the user's brief already answers.
1. Product - what is it, and what does it actually do?
2. Offer - free trial, di