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ugc-ad-scriptslisted

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C creator scripts and B2B formats. Do NOT use to score existing hooks (mbfinotti/advertising-skills@ad-hook-analyzer), to write static ad copy (mbfinotti/advertising-skills@ad-copy-variants), or to brief a designer (mbfinotti/advertising-skills@ad-creative-brief).
mbfinotti/advertising-skills · ★ 0 · AI & Automation · score 73
Install: claude install-skill mbfinotti/advertising-skills
# UGC Scripts Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film: hook, body, CTA, 3-5 hook variants per concept, and the delivery notes needed to shoot. The strategist writes the script; the creator performs it; the editor assembles it - "You're not paying the creator to be the creative strategist" (Savannah Sanchez, The Social Savannah). Roles stay separate; combining them is the most-cited cause of mediocre output. ## Scope Out of scope - hand off instead of doing it here: - Video production, casting, sourcing creators, editing, post-production. Hard out. - Scoring or ranking existing hooks/transcripts → `mbfinotti/advertising-skills@ad-hook-analyzer`. - Static ad copy A/B variants (headline/body/CTA text for feed and search ads) → `mbfinotti/advertising-skills@ad-copy-variants`. - Full campaign creative brief (messaging pillars, visual guidelines, brand do/don'ts) → `mbfinotti/advertising-skills@ad-creative-brief`. This skill writes the script itself and only the delivery notes needed to shoot it. - Deciding when an ad is worn out → `mbfinotti/advertising-skills@ad-creative-fatigue`. - Designing the test matrix and sample sizes for the variants → `mbfinotti/advertising-skills@ad-creative-test-plan`. ## Interview Ask one question per message. Offer multiple-choice options where possible. Skip anything the user's brief already answers. 1. Product - what is it, and what does it actually do? 2. Offer - free trial, di