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target-account-playbooklisted

Build a target account playbook through staged interviews — company context, fit analysis against real customers, optional rep walkthrough, and framework generation. Produces a qualification framework the team can use to decide which accounts are worth pursuing.
medscout-gtm/gtm-skills · ★ 5 · AI & Automation · score 74
Install: claude install-skill medscout-gtm/gtm-skills
# Target Account Playbook This skill guides a marketing or sales leader through building a target account playbook for their company — the criteria for what makes an account worth pursuing, organized by when in the sales process you can assess each one. The output is one document their team can use. ## How This Skill Works This is a staged facilitation workflow. At each stage, you load a cartridge (a reference file that briefs you on what to probe for) and use the Interview Me methodology to run the interview. At the end, you use the generator reference to build the framework document. At each stage: 1. **Load the cartridge reference** for the current stage from `references/`. 2. **Use the Skill tool to load `interview-me`** with the cartridge content as your briefing. Interview Me handles the conversational mechanics; the cartridge tells you what to probe for in this stage. 3. **Produce the stage output** — a synthesis and session journey — before moving to the next stage. The user never sees these internals. They experience one continuous conversation through the stages. ## Orienting the User When the user starts, walk them through what's ahead. Use plain language — no internal terminology. Something like: "We're going to build a qualification framework for your company — a clear picture of what makes an account worth pursuing and how to assess that. Here's how we'll get there: 1. **Understanding your company and current thinking.** We'll start with what you sell,