ops-internal-commslisted

# Internal Comms — Change Announcement Package **One announcement is not a communication plan.** The grounded floor for a behavior change is **5–7 touchpoints** (Prosci). If managers aren't pre-briefed, the announcement collapses in the field immediately. ## Tone · Scale Check - **Scale grade**: low / medium / high / **disruptive**. A re-org (layoff) is always `disruptive` — downgrading it to "a minor restructure" locks in the failure mode. - Tone bans: no "exciting news" framing for disruptive; no "minor change" for high. - **Audience segmentation**: all-hands is not automatically right — managers / ICs / affected teams / unaffected teams each need a different frame. ## Sequence · Channels (ADKAR: Awareness → Desire → Knowledge → Ability → Reinforcement) - **Cascade order**: managers → ICs (24–48h lead time + talking points); affected teams → everyone else. Never announce both at the same event. - **Touchpoint calendar**: relative T-N / T+N dates, channel, owner, ADKAR stage, key message. Minimum 5, target 7, three or more channel types. - **Match channel to scale**: when trust is at stake (high/disruptive), a synchronous channel (town hall, 1:1) is mandatory. Slack alone = banned. - **Seed the FAQ ≥7**: reporting lines, compensation, roles, timing, why now, why us, geography. The question most likely to be buried goes first — omitting it becomes the Glassdoor narrative. - **Named accountable owner**: at least one VP+ signs the announcement and attends the town hall. Don'