biz-business-planlisted

# Business Plan / Lean Canvas **Required sections**: ① Problem (customer, frequency, intensity — include "why now") ② Solution (≤3 core points) ③ Market size (→ biz-market-sizing) ④ Business model (unit price, repeat cycle, contribution margin) ⑤ Competition & moat (→ biz-competitor-profiling) ⑥ GTM (CAC assumptions per acquisition channel) ⑦ 3-scenario financials ⑧ Milestones (KPI, deadlines) ⑨ Team (why this team can solve this problem). **Decision criteria**: every number must carry an assumption — always include a separate **assumption register** table (assumption, basis, validation method, validation deadline, current status). If unvalidated core assumptions exceed 3, run a validation sprint before execution. Master one GTM channel before expanding (simultaneous multi-channel is a resource-dilution trap). Financials: 36 months on a monthly basis, fixed vs. variable costs separated, with the breakeven month called out. For a seed raise, requested amount = monthly burn × 18 months (or breakeven + 6 months of buffer). **Weakest link**: in most cases the real difference between the three scenarios comes down to a single revenue assumption (churn or conversion rate) — validate that number first. Defining in advance the three numbers you will have to defend in a leadership meeting completes the preparation. ## Output One-page canvas table, section-by-section full document, assumption register, 3-scenario financial summary table, milestone timeline, and the single biggest