copy-content-brieflisted

# Content Brief — The Delegation Document A brief is not a summary; it is an **acceptance criteria sheet**. Without one, an editor sends it back three times; with one, once. ## The 10 Required Elements 1. **One reader** — role, situation, what they know / don't know 2. **One search intent** — no mixing informational/transactional/comparison; commit to one 3. **Primary keyword + secondary keywords** (placement rule: once in body, once in a heading) 4. **H2/H3 outline** — include all H2s from the top 3 competing pieces, then add 2 items they don't cover (the gap) 5. **Required facts/figures + source URLs** — so the writer can't improvise them 6. Length: allow within 15% of target. Length is a reference drawn from the competitive average, not the goal 7. Tone: 1–2 example sentences (what to say / what not to say) 8. **2 internal links + 1 external primary source** 9. One CTA — the next action this piece should drive 10. **Acceptance checklist** — approve or reject based on whether the elements above are met ## SERP Gap Analysis Name the top 5's common omissions, contradictions, and stale figures as the brief's "must cover" list. This is where a brief earns its keep. ## Output One brief document (10 elements marked) + a 3-line gap-analysis summary + writer notes flagging every spot that needs fact-checking. Quality standards are shared with `seo-content-eeat`.