mkt-communitylisted

# Community — Community-Led Growth **A community is a product, not a channel.** The "gather users, then promote" order fails — the payoff active members get must be designed before promotion can attach. ## Design Judgments 1. **Define the payoff** — which of the 3 reasons people spend money and time to join (information access first, peer network, identity) are you providing. If none, don't start 2. **Platform choice** — real-time, informal exchange = Discord/KakaoTalk; high-volume search traffic and public knowledge = Reddit/forums; B2B professional = Slack/LinkedIn groups. Public platforms give search traffic, private ones give density — start with just one 3. **Seeding** — the first 30 members should be invite-only. Start among people who already know each other to avoid the "empty room effect". Only after 150 (Dunbar's number) discuss autonomy 4. **Ritual** — one fixed weekly program (AMA, weekly challenge) retains 2~3× better than always-on small talk 5. **Moderation** — 5 written rules maximum; enforcement slow but consistent. Delegate authority to 3 core users ## Tying to Product Metrics - Community KPI is not signups but the **monthly active converser ratio (target 15%+ engagement)** and the rate of first post/comment completed within the first 7 days - Check the retention correlation: compare retention between community-member and non-member cohorts each quarter. No gap means the community is a cost ## Output ``` # Community Strategy — {product} ## Payoff defi