mkt-email-sequenceslisted

# Email Sequences — Lifecycle Mail Design **A sequence's success is not open rate but the completion rate of the next action by the triggered recipient.** Separate newsletters (broadcast) from flows (trigger-based) first — flows create most of the revenue. ## 5 Required Flows (priority order) 1. **Welcome** — right after signup. 3~5 emails within 7 days. Email 1 = the promise (what and when they'll get), 2~3 = first value (direct activation link), 4~5 = proof and usage 2. **Abandoned cart** — 1 hour → 24 hours → 72 hours. Half of conversions happen in the first email. The copy's core is not a reminder but removing objections (shipping cost, security, sizing) 3. **Incomplete onboarding** — targets those who never hit the Aha moment, personalized on behavioral data 4. **Dormant re-engagement** — 30~60 days inactive. Those who fail to re-engage get delisted (delist) — list quality matters far more ruthlessly than open rate 5. **Post-purchase (winback/replenishment)** — placed to match the usage cycle, with the immediate thank-you separated from follow-up guidance ## Design Rules - **Subject line**: 6~9 words; excluding the recipient's name wins on average — but if you have your own data, follow it. Emoji overuse hurts both deliverability and trust at once - **Send time**: mornings Tue~Thu, though many B2C cases invert to evenings. Anchor to flow-entry timing, not batch send - **One CTA rule**: one email = one purpose. A 5-link email dilutes clicks - **List hygiene**: auto-r