conversion-verifierlisted

Verify whether the purchases your ad platform reports actually exist in your store, and produce a client-ready reconciliation report. Use this whenever someone questions their ad numbers, wonders if their ROAS is real, says their Meta/Google/TikTok conversions do not match Shopify or Stripe, sees a ROAS that feels too good, suspects over-attribution or double counting, is about to scale or kill a campaign based on platform-reported results, or asks how to audit, validate, sanity-check or reconcile ad conversion data against actual orders or revenue. Also use it when someone mentions attribution discrepancies, inflated conversions, phantom sales, view-through conversions, or asks "are these numbers real". Produces a professional report that separates the legitimate part of the gap from the part that has no explanation.
metrikia-io/marketing-skills · ★ 1 · Data & Documents · score 75

Install: claude install-skill metrikia-io/marketing-skills

# Conversion Verifier Ad platforms grade their own homework. Meta decides which sales Meta caused, Google decides which sales Google caused, and neither is ever asked to check its answer against the bank. This does that check. ## The idea that makes this useful Anyone can subtract two numbers and announce that the platform is lying. That tool would be wrong most of the time, because most of the gap between claimed and actual has legitimate causes: attribution windows shift dates, timezones slide orders across midnight, refunds are never reported back, and a store's total includes channels the platform never touched. An experienced buyer knows all of this and will dismiss a naive "you're being lied to" report in about ten seconds. So the work here is not the subtraction. **It is separating the explained gap from the unexplained one.** The unexplained residual is the only number worth acting on, and it is the number nobody currently has. Hold that standard throughout. Being right matters more than being alarming, and a report that survives scrutiny is worth more to the person reading it than one that impresses them for a minute. ## Checklist Create a task for each of these and work through them in order. 1. **Get the ad data** with the least friction that works: the Meta connection if they have it, the export if not 2. **Ask for the store export and the four questions**, gross margin first 3. **Run `reconcile.py`** with `--gross-margin`, deterministic numbers, no in