bld-optimize-seo-indexinglisted

# bld-optimize-seo-indexing — get an app found on Google Two halves that must not be confused: **the code** (Claude, one afternoon) and **the accounts** (only the user, and the slow part). This file is the conductor. The user-facing checklist lives in `references/user-steps.md` — read it only when you reach Phase 4, so it doesn't cost context on every invoke. ## Say this before doing anything The single most common confusion, and the one that wasted the most time on the first run of this skill: | | Question it answers | What fixes it | |---|---|---| | **Indexing** | Is this page in Google's database *at all*? | Crawlability + submitting the URL + **time** | | **Ranking** | *Where* does it appear for a given search? | Titles, content, backlinks | **Meta titles do not affect indexing.** YouTube SEO videos blur this constantly. If the user is anxious that a two-day-old site isn't showing up, rewriting titles will not help, and implying it will is a claim you'll have to walk back. Set the timeline expectation in Phase 5 **before** they submit anything, not after they worry. ## Phase 0 — audit the LIVE site with curl, never by reading code Reading the source tells you what *should* be served. Only a request tells you what *is*. On the first run, `SITE.url` still held the old `*.vercel.app` domain that had since started 404ing, so every canonical URL and every `og:image` on the live site pointed at a dead host. The code looked completely fine. ```bash APP=https://www.exampl