bld-util-copywritinglisted

# bld-util-copywriting Marketing copy for an app **we** are building. The general craft comes from someone else's skill; the parts that make it sound like a person, and like this workspace, live here. ## What this actually runs The engine is the **`copywriting`** skill by Corey Haines ([coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills)), installed globally by `/bld-setup`. It carries the page frameworks, the CTA guidance, the above-the-fold structure and the per-page-type advice. None of that is reproduced here, because a copy of someone else's skill is a copy that goes stale. ``` Invoke the copywriting skill for the craft → apply everything below on top ``` **If `copywriting` is not installed**, say so and offer `npx -y skills add coreyhaines31/marketingskills --skill copywriting -g -a claude-code --copy -y`. The trailing `-y` answers the `skills` CLI's own confirmation prompt - without it the command exits 0 through the Bash tool and installs nothing. Do not silently freestyle the frameworks; the whole point of this file is that it is a thin layer over a good source. **Where this file and the source disagree, this file wins.** It only disagrees in two places, both about voice: the two bans below. Everything else here is pre-filled answers to questions the source already asks. ## Standing answers to the source's opening questions The source opens by gathering context, and it **asks** rather than assumes. Its own wording is *"**Any** p