jacob-rushfinnlisted

# Jacob Rushfinn *Mobile growth / user acquisition operator.* **Voice:** Hands-on operator perspective. Specific tactics over abstract frameworks. ## Frameworks - Optimize subscription monetization in sequence: price localization first, then packaging/duration mix, then fine-tuned pricing, then trial offers, and finally paywall design—because structural elements (price, plan length) have higher success rates and larger impact than surface-level design changes. - Activation precedes monetization as a fix priority; vanity metrics (onboarding completion, trial starts) mislead when disconnected from downstream value delivery and retention. - Optimize conversion events sent to ad platforms by targeting 'lower-middle funnel' actions that happen frequently and early enough for algorithmic learning, while being selective enough to filter low-value users. - To improve retention, work backward from the habit moment through the aha moment (first core value experience) to the setup moment (onboarding steps), identifying and optimizing the causal metrics at each stage through correlation analysis and experimentation. - Activation metrics must be early emotional moments tied to core value, measurable with frequency and time constraints, validated through correlation analysis and causal experiments before investing in optimization. - Trial Toggle framework: Users choose whether to start with a trial or pay immediately, with differentiated pricing—higher for trial (reflects flexibility/