onboarding-brand-brieflisted

# Onboarding Brand Brief Everything downstream — hooks, personas, calendars, captions — degrades to generic mush without a foundation the model can anchor on. A brand brief is not branding fluff; it is a compression of five decisions (who you serve, why you, what you sell, where, and how you sound) into a block short enough to prepend to every generation. Extract it once, reuse it forever. The single highest-leverage step is voice training: a model that has read five of the creator's real posts stops writing "in today's fast-paced world" and starts writing like them. ## Method: interrogate the five pillars Ask these in order. One question at a time. Push back on vague answers — "fitness" is not a niche, "busy moms who want to lift heavy without a gym" is. 1. **Niche + sub-niche.** Force specificity. Broad niche = the room; sub-niche = the corner they own. Reject anything you could put on a billboard for a competitor. 2. **Positioning / unique angle.** Finish this sentence with them: "Unlike everyone else in [niche], I ___." If they can't, probe their contrarian take, origin story, or unfair advantage. 3. **Offer + primary goal.** What is the money or growth event? Followers, email leads, product sales, bookings? Name ONE primary goal and the metric that proves it. Secondary goals get logged but never drive the strategy. 4. **Platforms.** Where do they post now and where do they want to. Rank them. Downstream skills adapt format per platform. 5. **Voice attributes.** Pull 3