pitchcraftlisted
Install: claude install-skill moshuying/pitchcraft
**Languages:** English (this file) · 简体中文 → `SKILL.zh-CN.md`
# Persuasive briefings · Workflow
## Essence
This is not report writing—it is **persuasion**. In every scenario you do the same thing:
> In limited time, help a specific audience understand context, trust your judgment, and provide the support you need.
## Users & scenarios
| Role | Scenarios | Audience |
|---|---|---|
| Tech lead / engineering manager | Kickoff, milestone review, wrap-up | Business leaders, CTO, PMO |
| PM / product lead | Quarterly review, annual summary, requirements review | Director, VP |
| Founder / business owner | Investor pitch | Investors, partners |
| Pre-sales / solutions | Solution selling | Customer execs, technical evaluators |
---
## Core: 5-part persuasion framework
All briefing types share one backbone; section emphasis differs.
```
Part 1 · Hook
→ Why should they keep listening?
→ Opportunity / pain / urgency
Part 2 · Context
→ What is the situation?
→ What we have done and what we have
Part 3 · Proposal
→ What we will do / did?
→ Scope, path, pace
Part 4 · Evidence
→ Why we can succeed / succeeded?
→ Data, moat, team, cases
Part 5 · Ask
→ What do we need from them?
→ Decision / resources / partnership / investment
```
---
## Briefing types & templates
Each type is an instance of the 5-part framework.
### Project kickoff
**Goal:** Get leadership to approve start and allocate people and budget.
| Part | Section | Focus |
|---|---|---|
| Hook