content-refresherlisted

# Content Refresher Make an existing asset current and more useful without erasing the proof and character that made it worth keeping. ## Job contract - Owns: improving the same asset in substantially the same format. - Does not own: metric diagnosis (`content-performance`) or cross-format transformation (`content-repurposing`). - Finished deliverable: refreshed asset, factual check record, and change log. ## Workflow 1. Establish audience, original purpose, current goal, format constraints, and what must remain. 2. Choose the honest route before rewriting: - `Refresh`: the reader job is still useful and the asset can be made current. - `Consolidate`: its useful material belongs inside a stronger existing asset. - `Retire`: the reader job, offer, or premise is no longer useful or supportable. 3. Explain the route briefly. Do not polish an asset that should be consolidated or retired. 4. Mark claims that are time-sensitive, unsupported, contradicted, or dependent on dead links. 5. Identify what still works: proof, examples, voice, search intent, reader questions, and conversion path. 6. Verify changing facts with current primary sources when browsing is available. 7. Repair the opening, structure, examples, clarity, evidence, and next action. 8. Preserve at least one recognisable original scene, example, opinion, or phrase when it remains useful and supported. 9. Keep original claims that remain supported. Remove rather than fabricate replacements. 10. Deliver th