ads-budgetlisted

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
naveedharri/benai-skills · ★ 46 · AI & Automation · score 71

Install: claude install-skill naveedharri/benai-skills

# Budget Allocation & Bidding Strategy ## Process 1. Collect budget and performance data across all active platforms 2. Read `ads/references/budget-allocation.md` for allocation framework 3. Read `ads/references/bidding-strategies.md` for strategy decision trees 4. Read `ads/references/benchmarks.md` for CPC/CPA benchmarks 5. Read `ads/references/scoring-system.md` for health score algorithm 6. Evaluate budget allocation, bidding strategy, and scaling readiness 7. Generate recommendations with kill list and scale list ## Budget Allocation Framework ### 70/20/10 Rule - **70%** on proven channels (consistent ROAS/CPA targets met) - **20%** on scaling channels (showing promise, need more data) - **10%** on testing channels (new platforms, audiences, creatives) ### Platform Selection Matrix | Business Type | Primary | Secondary | Testing | |---------------|---------|-----------|---------| | SaaS B2B | Google Search, LinkedIn | Meta, YouTube | TikTok, Microsoft | | E-commerce | Google Shopping, Meta | TikTok, YouTube | Microsoft, LinkedIn | | Local Service | Google Search, Google LSA | Meta | Microsoft, YouTube | | B2B Enterprise | LinkedIn, Google Search | Meta | Microsoft, TikTok | | Info Products | Meta, YouTube | Google Search | TikTok | | Mobile App | Meta, Google UAC | TikTok | Apple Search Ads | | Real Estate | Google Search, Meta | YouTube | Microsoft | | Healthcare | Google Search | Meta | Microsoft, YouTube | | Finance | Google Search, Meta | LinkedIn | Microsoft |