ads-googlelisted

# Google Ads Deep Analysis ## Process 1. Collect Google Ads account data (export, Change History, Search Terms Report) 2. Read `ads/references/google-audit.md` for full 74-check audit 3. Read `ads/references/benchmarks.md` for Google-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Google Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Conversion Tracking (25% weight) - Google tag (gtag.js) installed and firing on all pages - Enhanced Conversions active (hashed first-party data) - Consent Mode v2 implemented (required for EU/EEA) - Conversion actions mapped correctly (primary vs secondary) - Offline conversion import configured (for lead gen) - Server-side tagging via GTM (recommended for accuracy) - Attribution model: data-driven preferred (last-click as fallback only) - Conversion lag analysis (are conversions still trickling in?) ### Wasted Spend (20% weight) - Search Terms Report reviewed (last 30 days minimum) - Negative keyword coverage adequate (shared lists + campaign-level) - Display placement audit (exclude low-quality sites) - Invalid click rate within norms (<10%) - Broad Match only used with Smart Bidding (NEVER without it) - Brand/non-brand campaigns separated - Geographic targeting precise (no wasted international spend) ### Account Structure (15% weight) - Campaign-level organization follows business log