ads-landinglisted

# Landing Page Quality for Ad Campaigns ## Process 1. Collect landing page URLs from active ad campaigns 2. Read `ads/references/benchmarks.md` for conversion rate benchmarks 3. Read `ads/references/conversion-tracking.md` for pixel/tag verification 4. Assess each landing page for ad-specific quality factors 5. Score landing pages and identify improvement opportunities 6. Generate recommendations prioritized by conversion impact ## Message Match Assessment The #1 landing page issue in ad campaigns — does the page match the ad? ### What to Check - **Headline match**: landing page H1 reflects ad copy headline/keyword - **Offer match**: promoted offer (price, discount, trial) is visible above fold - **CTA match**: landing page CTA matches ad's promised action - **Visual match**: consistent imagery between ad creative and page - **Keyword match**: search keyword appears naturally in page content ### Message Match Scoring | Level | Description | Score | |-------|-------------|-------| | Exact match | Headline, offer, CTA all align perfectly | 100% | | Partial match | Headline matches but offer/CTA differs | 60% | | Weak match | Generic page, loosely related to ad | 30% | | Mismatch | Page content doesn't reflect ad promise | 0% | ## Page Speed Assessment Slow pages kill conversion rates. For every 1s delay, CVR drops ~7%. ### Thresholds (Ad Landing Pages) | Metric | Pass | Warning | Fail | |--------|------|---------|------| | LCP | <2.5s | 2.5-4.0s | >4.0s | | FID/INP | <