ads-microsoftlisted

# Microsoft Ads Deep Analysis ## Process 1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read `ads/references/microsoft-audit.md` for full 20-check audit 3. Read `ads/references/benchmarks.md` for Microsoft-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Microsoft Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Technical Setup (25% weight) - UET tag installed and firing on all pages (MS01) - Enhanced conversions enabled (MS02) - Google Ads import validated: URLs, extensions, bids, goals (MS03) ### Syndication & Bidding (20% weight) - Search partner network reviewed, low-performers excluded (MS04) - Audience Network enabled only if testing intentionally (MS05) - Bid targets 20-35% lower than Google (CPC advantage) (MS06) - Target New Customers enabled for PMax — Beta 2026 (MS07) ### Campaign Structure (20% weight) - Campaign structure mirrors Google or follows best practices (MS08) - Budget proportional to Bing volume: typically 20-30% of Google (MS09) - LinkedIn profile targeting for B2B — unique advantage (MS10) ### Creative & Extensions (20% weight) - RSA: ≥8 headlines, ≥3 descriptions (MS11) - Multimedia Ads tested — unique rich format (MS12) - Ad copy optimized for Bing demographics (MS13) - Action Extension utilized — unique to Microsoft (MS19) - Filter Link Extension tested (MS2