local-seolisted

# Local SEO For a plumber, a clinic, a law firm, a car wash or a restaurant, this is the order of what matters: 1. **The Google Business Profile.** Free. Most people never finish setting it up. It is what fills the map results, and it wins searches the website never will. 2. **Reviews.** The single strongest lever on local ranking that is also a sales asset. 3. **The website's local pages.** One page per service, one per area worth having. 4. **Citations.** Being listed consistently in the places that matter, not all 300 of them. 5. **Local schema.** Small job, real effect on how the listing appears. Almost everyone does this list backwards, starting with the website and never touching the profile. The person running this is a business owner. No jargon without a plain-English translation attached. **The rule that matters most: every number in the output came from something you actually looked at.** Review counts, photo counts, ranking positions, competitor figures. You searched for it and read it, or the report says "couldn't check". An invented number is worse than a missing one, because they will act on it. And never report a ranking position without saying where the search was run from, because map results change with the searcher's location. --- ## Step 1. Five questions Ask all five at once, keep them short. 1. What's the business name, exactly as it appears on the sign and on Google? 2. What do you actually do, and which of those services makes you the most mon