ecommerce-amazon-keyword-summarylisted
Install: claude install-skill nexscope-ai/nexscope-ecommerce-skills
# SIF Keyword Traffic Source Summary
This skill guides you on how to query and analyze keyword traffic source data for Amazon products, helping sellers understand the traffic structure behind keywords -- including organic search, Sponsored Products (SP) ads, brand ads, video ads, and various Amazon recommendation placements.
## Core Concepts
The SIF Keyword Summary tool returns, for one given keyword, the list of ASINs appearing under that keyword along with their per-keyword traffic exposure breakdown and their product-level cross-channel traffic mix. It answers: **Who is taking traffic under this keyword, and through which channels?**
**Traffic channels analyzed:**
- **Natural Search** -- organic search result positions
- **SP Ads (Sponsored Products)** -- paid product ad placements (regular slot)
- **Brand Ads (SB)** -- top and bottom brand ad placements on the search results page
- **Video Ads (SBV)** -- Sponsored Brands Video placements
- **SP Recommendation slots** -- Trending now / Seen on social media / Customers frequently viewed / 4 stars and above
- **Amazon's Choice (AC)** -- Amazon's Choice badge recommendations
- **Editorial Recommendations (ER)** -- editorial/curated recommendation placements
- **Top Rated (TR)** -- high-rating recommendation placements
**Two score families** (important -- do not mix):
1. **Product-level** fields (no prefix, e.g. `naturalSearchExposureScore`): the ASIN's overall exposure across all keywords.
2. **Keyword-level** fields (