visual-design

# Visual Design ## Purpose Produce static visual designs — posters, covers, graphics — that are composed deliberately rather than assembled. Most weak design is not a failure of taste; it is a failure to establish a hierarchy. ## When to Use - Creating a poster, cover, banner, or social graphic. - Designing a static layout where composition carries the message. - Reviewing a design for hierarchy and balance. ## Capabilities - Composition: grid, balance, negative space, focal point. - Typographic hierarchy and pairing. - Colour: palette construction, contrast, and restraint. - Output for print (CMYK, bleed) and screen (RGB, pixel density). ## Inputs - The message, and the one thing that must be read first. - The medium, the size, and the viewing distance. - Brand constraints, if any. ## Outputs - A composed design with an unambiguous focal point. - Assets at the correct resolution and colour space for the medium. ## Workflow 1. **Establish the hierarchy first** — What is read first, second, third? If everything is emphasized, nothing is. This decision precedes every other one. 2. **Build on a grid** — Even a loose one. A grid is what makes an intentional composition distinguishable from an accidental one, and it is what makes breaking it read as deliberate. 3. **Use negative space as a material** — Space is not emptiness to be filled. It is what gives the focal point its force. 4. **Restrict the palette** — Two or three colours plus neutrals. Every additional colou...