mb-skill-brief-draftlisted

# skill-brief-draft A composable skill for drafting a site / campaign brief. /mb-site calls this in Step 2 of the minisite flow. /mb-ads, /mb-organic, or sales-video workflows *may* call it later; for now it is only used by /mb-site. ## Inputs - `offer.md`, `audience.md`, `voice.md` (resolved via `mb resolve`) - `research/*.md` produced earlier in the flow - Operator picks: `dial`, `archetype` (optional), `audience_current_archetype` (optional) - Picked headline formulas (2-3 from `references/headline-formulas.md`) ## Outputs A single markdown artifact: `decisions/YYYY-MM-DD-minisite-brief-<slug>.md` with the v0.1 schema: ```yaml --- type: brief date: YYYY-MM-DD slug: <offer-slug> status: proposed dial: convert | story | brand archetype: ... audience_current_archetype: ... copy_framework_tag: ... headline_formulas_picked: [...] do_not_state: [...] four_forces: {push, pull, habit, anxiety} voice_anchor_lines: {use: [...], avoid: [...]} --- ``` Plus the body sections: headline + subhead, value prop, mechanism summary, picked supporting pages, conversion endpoint, adjacency map. ## Flow 1. **Read inputs.** Resolve offer/audience/voice; load picked archetype detail file. 2. **Compose schema header.** Fill in fields from operator picks. 3. **Draft headline + subhead.** Apply one of the picked formulas. Aim for ≤ 2 lines. 4. **Draft value prop.** 3 short reasons OR one extended argument. Match the dial. 5. **Draft mechanism summary.** For the how-it-works page. 6. **Pick s