brand-book-paperlisted
Install: claude install-skill ordinarynerds/brand-book
# Brand Book Builder — Paper
Turn a brand's raw assets (a logo, maybe a mascot, colours, fonts, a bit of voice) into two
things:
1. **The brand book** — an 11-spread, Swiss-editorial guidelines document built on the
**Paper** canvas (via the `plugin:paper-desktop:paper` MCP tools), exported to PDF.
Editable by hand afterward.
2. **The companion brand skill** — a self-contained `<brand>-brand/` skill (SKILL.md +
tokens + logo rules + voice + the actual asset files) that any coding agent loads to
apply and update the brand in that brand's codebase.
The brand is whoever's you're documenting — your own product, or a client's. Nothing here
assumes a client relationship.
Deliverable #2 is not optional. A brand book nobody can operationalize is a PDF that rots.
The skill is how the brand stays alive in the product.
**Both deliverables derive from one file: `brand.json`** — a machine-readable spec of the
whole brand (colours as semantic roles + oklch, type, logo/mascot, voice, layout). Author it
once at intake; generate the book, the companion skill, and the token files from it so they
can't drift. Schema: `references/brand-json.md`.
> **Paper vs HTML.** This skill builds an editable canvas in the Paper desktop app — reach
> for it only when the user wants Paper specifically or wants to hand-edit the design.
> Otherwise the sibling `brand-book-html` skill is the better default: it outputs one
> portable HTML file that opens in any browser, prints to PDF, and publish