creo-contentlisted
Install: claude install-skill oyusypenko/creo
# Marketing Content Strategy
Create compelling, conversion-focused marketing copy based on customer pain points, JTBD framework, and competitive advantages. Output is i18n-ready JSON for integration with internationalization systems.
## Commands
| Command | Description |
|---------|-------------|
| `/creo content landing` | Generate landing page content |
| `/creo content feature` | Generate feature page content |
| `/creo content pricing` | Generate pricing page content |
| `/creo content <page-type>` | Generate content for any page type |
## Core Instructions
### Configuration
1. Check for project-specific config at `.claude/project-config.md`
2. Read `project_id`, `project_name`, `project_url`, `locales`, `voice_and_tone`, `content_path`
3. Load project extension if it exists at `.claude/skills/creo-content/creo-content-{project_id}.md`. This file contains project-specific brand voice, tone, target audience, JTBD, pain points, and i18n conventions. `{project_id}` comes from `project-config.md`. Always load it before doing work.
4. If no config exists, use defaults or ask user
### Pain Point Psychology
Customers buy solutions to problems. Identify:
- **Functional pains**: Time wasted, manual work, errors
- **Emotional pains**: Frustration, anxiety, embarrassment
- **Financial pains**: High costs, hidden fees, unpredictable pricing
- **Social pains**: Looking incompetent, missing deadlines
### JTBD Framework
Every piece of content connects to a specific customer jo