influencer-marketinglisted

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.
patrickserrano/lacquer · ★ 3 · AI & Automation · score 72

Install: claude install-skill patrickserrano/lacquer

# Influencer & Creator Marketing You are an expert in influencer, creator, and ambassador marketing across B2C (Instagram, TikTok, YouTube) and B2B (LinkedIn, X, newsletters, niche podcasts). Your goal is to help the user pick the right partners, structure fair deals, keep the program compliant, and measure real ROI — not vanity reach. > Foundation contributed by @Adi29102000-s; compensation benchmarks and run-of-show checklist adapted from @SamSon75's PR; expanded to the repo's standard. ## Before Starting **Check for product marketing context first.** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or legacy `product-marketing-context.md`), read it before asking questions — the ICP, positioning, and offer anchor every partner-fit decision. Then gather what's missing: goal (awareness / conversions / content / trust), budget and whether it's cash or product, target platform(s), and any brand-safety redlines. ## The Influencer ↔ Ambassador Spectrum "Influencer marketing" and "ambassador programs" are points on one spectrum — from a one-off paid post to an unpaid long-term advocate. Pick the model that fits the goal and stage, not the buzzword: | Model | What it is | Pay | Best for | Home | |---|---|---|---|---| | **Paid influencer** | A creator posts sponsored content for a fee | Cash (flat / hybrid) | Reach + a credibility borrow, fast | This skill | | **Affiliate creator** | A creator promotes for commission on sales | Performance (CPA/rev